Sandy Cerami Sales Training
A full day of high-impact sales training with Sandy Cerami. Designed for automotive sales professionals and the managers who lead them, this two-part workshop delivers practical strategies your team can put to work immediately.
EVENT DETAILS
Date: September 22
Location: Holiday Inn Saratoga Springs
Cost: $199 per attendee
Includes: Beverages + boxed lunch
Format: Two half-day sessions
Spend the day with one of retail automotive’s most trusted trainers for two focused workshop sessions built to strengthen selling fundamentals, sharpen business development skills, and help your team close more deals with greater confidence.
Attendees will walk away with practical, real-world strategies they can use right away, from building trust with customers and improving product presentations to creating stronger pipelines, handling objections more effectively, and developing a more consistent sales process.
Session 1
Sandy Cerami’s 3 Step Smart Selling System
8:30 AM – 12:30 PM
This dynamic half-day workshop is designed for new and newer salespeople who want to strengthen their sales process, build trust faster, and improve closing performance. Attendees will learn how to better understand what today’s buyers are really looking for, create a more transparent and comfortable customer experience, and move guests confidently from first conversation to final delivery. The session also covers strategies for acquiring more trade-ins, delivering stronger product presentations, turning negotiations into collaborative conversations, generating more referrals, and building a healthier pipeline of future opportunities.
Best for new or newer salespeople and the managers who lead them.
Session 2
Sandy Cerami’s 7 Pillars – Killer Business Development
1:00 PM – 5:00 PM
This dynamic half-day workshop is designed for new and newer salespeople who want to strengthen their sales process, build trust faster, and improve closing performance. Attendees will learn how to better understand what today’s buyers are really looking for, create a more transparent and comfortable customer experience, and move guests confidently from first conversation to final delivery. The session also covers strategies for acquiring more trade-ins, delivering stronger product presentations, turning negotiations into collaborative conversations, generating more referrals, and building a healthier pipeline of future opportunities.
Built for experienced sales professionals ready to level up, as well as the managers who lead them.
WHO SHOULD ATTEND?
New and newer automotive sales professionals looking to sharpen their fundamentals.
Experienced salespeople ready to improve consistency, pipeline development, and closing performance.
Sales managers who want to better coach, support, and develop their teams.
REGISTER NOW.
REGISTER NOW.